I never thought I was a “play it safe” person, but I also didn’t consider myself a huge “risk taker”. As I pursue entrepreneurship, on a daily basis I realize I am much more risky than I’d thought. Here is a sneak peak into my brain, my daily struggles with business, and insecurities. Hopefully you’ll still like me….wait, I mean, hopefully you find this encouraging, inspirational, and maybe even a bit humorous! All my best,
A few things I was scared about when starting my business:
- Purchasing equipment - making the initial investment and being able to pay leases - Advertising - picking the right avenues so you get the right clients and making the investment - Doing it Alone - I’ve always enjoyed working on a team/group. Now if I fail, it’s all on my shoulders - Financial Independence - my decision to quit a job to pursue an unknown could effect my family - Aligning myself w/people in the industry - feeling like a “newbie” with no contacts/friends
Things I am still scared about in business BUT have newfound perspective:
- Purchasing equipment - making the initial investment and being able to pay leases So worst case scenario, no one wants my stuff anymore and I can’t afford to stay in business. I’ve learned that it’s not the end of the world. Some of the most successful business people in the world have had one or two failed businesses before they made it work. I have now adapted to this sort of “fear” but I don’t find myself up at night worrying about it. If it ever happened, I’d live it out and try to look at the best while doing it. If anything, entrepreneurship is a how to guide to not taking yourself so seriously. - Advertising - picking the right avenues so you get the right clients and making the investment I’ve learned that EVERY small business person struggles with this and it’s basically a crap shoot. If you’re diligent about doing a bit of research when choosing a prospective avenue of advertising, you have about as much control over the situation as you can. Additionally, I have learned to ask those who I have connected with and have used the form of advertising in question to see if they’ve had a positive experience. It also never hurts to ask what advertisers can do for you on pricing - as I’m sure you’ve heard, advertising is quite the investment. But all in all, it’s just money - it doesn’t define your happiness and if it doesn't work out for you, then [hair flip] “Oops”. - Doing it Alone - I’ve always enjoyed working on a team/group. now if I fail, it’s all on my shoulders For the first 3 years of Sweet Zion, I was too broke to afford to pay someone to help me. For the 4th year, I was too scared. Finally, we have a great staff who I have the pleasure of working alongside. But for the first 4 years, I did it on my own. It was terrifying, but it was rewarding - especially when you get the reactions when people call you a badass or when you hear “I want your job!”. It makes it all worth it to have worked so hard and now work with a very curated team of talented and smart people. Just a bit of affirmation that growth stretches you and makes you uncomfortable, but if you’re open to it, you may end up getting what you want if you work hard and dream big. - Financial Independence - my decision to quit a job to pursue an unknown could effect my family There’s no getting around that this is still a real fear, but I know and have seen that there’s grace in so many areas of life that, “It all works out”. I am blessed to be married to an incredibly capable man who has a fantastic job. Not only that, but I have this “you cant keep me down” stubborn German spirit thing going on…. - Aligning myself w/people in the industry - feeling like a “newbie” with no contacts/friends Being in this industry for about 5.5 years, I still feel like the “newbie”. But that’s also because people are entering this industry all the time, so there will always be someone you haven’t met or haven’t heard of. The networking events, social gatherings, and industry get togethers can be awkward, but I’ve learned to find a core friend or two who I can gang up with. It’s even better if this person is someone who you can help graft into the community. I try to look for opportunities to add value to not only my business, but also someone else’s by connecting them to others within the industry. I don't believe in being fiercely competitive when it comes to booking contracts - there is enough business to go around for all of us. With this mentality, it’s way easier to meet people and to be an includer.